Packaging

We've just completed a major design update on the packaging that transports Imperial Yeast to homebrewers around the world. The yeast originally came in cute little cans that we also designed, but experimentation with different options led the Portland-based company to the new more colorful pouches. Now each of the 5 varieties of organic yeast has its own color, and each individual strain has its own pouch complete with name and code number. The cans had the strain name and date printed with a customized inkjet printer. The challenge for the pouch design was to create a new more colorful...

We're excited to share these lovely new labels for Gin No. 1 from New Deal Distillery. In addition to designing the labels, we helped shape the messaging and brand for this botanical-forward gin, and helped create the category of "Savory Gin in the Garden Style." What makes Gin No. 1 so different? Perhaps it's the "Revolutionary Custom Distilling Process" that draws out juniper berry oils and tannins for an herbaceous and savory gin. Or maybe it's the balanced flavor and unique botanical hue. Perhaps it's all of these things combined with the fact that it's made in small batches by...